Can a simple glass of water lower your fuel consumption by 10%?
Yes. Aggressive acceleration and braking wastes fuel. By planning your driving and driving calmer, you use less fuel and emit less CO2. That’s the simple key to ecodriving.
Toyota has a holistic environmental strategy based on a zero emission vision. It believes that every part of the lifecycle of a car needs to be considered - how cars are produced, sold, driven and recycled. Simply producing cars with low emissions and low fuel consumption is not enough to achieve this vision.
Many car manufacturers have tried to encourage eco-driving, and few have been successful. Toyota Sweden believes that a successful initiative had to make eco-driving fun and rewarding, not a bad conscience. Its ambition for this project was to develop an initiative that had the power to change behaviour and become a movement in its own right.
Unlike Coldplay's popular number, Glass of Water, ”A Glass of Water” is an iPhone App that records your driving distance, time, fuel consumption and water spilled. After each drive you can analyse your results and see on a map where you can improve your driving for the future. The results are automatically uploaded on the website and compared to other participants.
Developed in partnership with Saatchi & Saatchi Sweden, the Glass of Water app was recently honoured in the 2010 Green Awards. The App can be downloaded here.
During the campaign, over 70,000 people downloaded the app, which is approximately 10% of all iPhone owners in Sweden and it became the third most popular in the Apple iTunes app-store in its first week.
More than 30,000 people have registered to take part in the challenge, and have together driven over 250,000 km with the iPhone app.
